The Gift Card Survivor virtual event was one of several planned by the Make-A-Wish Alberta team to respond to the fundraising decline caused by COVID-19. As with the non-profit industry, local Alberta businesses were also suffering, which incited the idea for Gift Card Survivor to support both local business and the foundation. Participants would purchase a gift card to a local business and make a donation to enter the draw, with the random winner collecting all the gift cards. 

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The graphics I designed highlighted Alberta through images of mountains, rural, and city elements. They were eye-catching and relevant to the audience and an animated version truly stood out on social feeds. The graphics were mostly shared on social channels and on the event webpage. 

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Software used: Adobe Illustrator, Adobe After Effects