
Night of Wonders Gala - Calgary
Make-A-Wish Foundation, Alberta & NWT Chapter
2020
Graphic Design
Event Marketing
Branding
The annual Night of Wonders Gala is one of the largest fundraising events for the foundation in Calgary and was rebranded in 2019 to join the Night of Wonders Gala series in multiple Canadian cities. I reworked the 2019 creative developed by an event partner into a musical theme for 2020. This creative was inspired by the joy and magic behind a wish for a child with a life-threatening illness. It is whimsical, bold, and elegant. I elevated the designs considerably and created hundreds of pieces of new collateral, including auction signage, a program, digital presentations, place cards, sponsor signage, etc.
The event program included below is from the 2019 iteration of the creative, which was produced by an event partner. I designed the program using Adobe InDesign and wrote the required copy for each page under an extremely tight timeline.
Software used: Adobe Photoshop, Adobe InDesign




